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Becoming a Global Brand: ‘Tebowing’ Yourself to the Top!
Sharing online information is now a part of everyday life, and the majority of Internet users share online content with others. Since interpersonal communication affects attitudes and decision-making,...
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The Package Labeled YOU
You are a package, one of skills, specialties and unique attributes. Many people think that giving a title to our package will be enough to explain its contents. However, automatically labeling...
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Cross-Cultural Public Speaking
How is it that some people seem to capture and hold an audience so well, sometimes for even the most boring of subjects? While imagining that your listeners are all naked might work for you, there are...
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David Beckham’s Personal Brand Legacy: What we can learn from it?
David Beckham is not only a fantastic soccer player but also an internationally recognized “household” brand by even those who know nothing of the sport. While there are many amazing soccer players who...
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Daily Tip for Growing your Language Business: People will rarely remember...
Keep in mind that businesses are ultimately run by humans, not computers. So, while you may think that your business statistics are impressionable, what people will remember most about your...
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Physical appeal is incredibly powerful
Make your brand beautiful. Think of the most popular brands in the world today, and picture the physical image that comes to mind. Chances are, the brands that you thought of have simple, memorable,...
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Personal Branding Across Cultures: Blending in with Body Language
Many of us know that in some Asian countries a forward bow is the accepted form of greeting, rather than the Western handshake practiced in American and European countries. International business texts...
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Email Etiquette Do’s and Don’ts
Regardless of the services you offer, you are in the communication business! Emails are, without doubt, still the primary means of communication among translators around the globe. Translators need to...
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Personal Branding Across Cultures Free eBook
The need to stand out as a professional has never been as great as it is today. In order to be successful, we need to carefully craft a personal brand and show it to the world. Without a way to show...
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Humor across cultures: not a funny business!
There is no doubt about it: We love to laugh. We love telling jokes, watching silly movies, and being sarcastic. We view a sense of humor as a positive personality trait. In uncomfortable situations,...
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Searching around the world: Culturally customizing your SEO efforts
Have you tried search engine optimization, or SEO, yet? This clever “trick” gives you more visibility by moving you to the top of search engine results. However, it takes a bit of work—and if you are...
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